BYD Launches Premium DENZA Brand in Indonesia with High-Performance Electric MPV
January 23, 2025In July 2024, BYD opened another vehicle assembly plant in Thailand, also with a capacity of 150,000 units per year.
To date, all BYD vehicles sold in Indonesia have been imported from China.
On January 23, 2025, BYD Auto officially launched its premium brand DENZA in Jakarta, Indonesia, aiming to enhance its presence in the upscale automotive market.
The launch featured the Denza D9, a premium electric multi-purpose vehicle (MPV), priced at IDR 950 million (approximately US$58,500).
Eagle Zhao, president director of PT BYD Motor Indonesia, highlighted the significant growth of Indonesia's electric vehicle (EV) market, despite a general slowdown in the automotive sector last year.
During the launch event, Liu Xueliang, the general manager of BYD's Asia-Pacific auto sales division, announced plans to introduce more new models in Indonesia this year.
The Denza D9 is equipped with a 170Ah Blade battery, offering an impressive range of up to 600 kilometers per charge.
Charging the Denza D9 takes approximately 10 minutes, making it a convenient option for consumers.
Zhao also emphasized the increasing demand for EVs in Indonesia, presenting substantial opportunities for industry participants.
In 2024, BYD sold a total of 15,000 EVs in Indonesia, positioning itself as a leader in the transition to sustainable mobility.
BYD plans to complete the construction of a new vehicle assembly plant in Subang, West Java, by the end of 2025, with a production capacity of 150,000 vehicles annually, set to begin operations in early 2026.
The DENZA brand, a wholly owned subsidiary of BYD, has seen its first high-end MPV model, the DENZA D9, achieve cumulative sales of over 300,000 units since its launch in May 2022.
Summary based on 4 sources
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Sources
Chinadaily.com.cn
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