BYD Launches Premium DENZA Brand in Indonesia with High-Performance Electric MPV

January 23, 2025
BYD Launches Premium DENZA Brand in Indonesia with High-Performance Electric MPV
  • In July 2024, BYD opened another vehicle assembly plant in Thailand, also with a capacity of 150,000 units per year.

  • To date, all BYD vehicles sold in Indonesia have been imported from China.

  • On January 23, 2025, BYD Auto officially launched its premium brand DENZA in Jakarta, Indonesia, aiming to enhance its presence in the upscale automotive market.

  • The launch featured the Denza D9, a premium electric multi-purpose vehicle (MPV), priced at IDR 950 million (approximately US$58,500).

  • Eagle Zhao, president director of PT BYD Motor Indonesia, highlighted the significant growth of Indonesia's electric vehicle (EV) market, despite a general slowdown in the automotive sector last year.

  • During the launch event, Liu Xueliang, the general manager of BYD's Asia-Pacific auto sales division, announced plans to introduce more new models in Indonesia this year.

  • The Denza D9 is equipped with a 170Ah Blade battery, offering an impressive range of up to 600 kilometers per charge.

  • Charging the Denza D9 takes approximately 10 minutes, making it a convenient option for consumers.

  • Zhao also emphasized the increasing demand for EVs in Indonesia, presenting substantial opportunities for industry participants.

  • In 2024, BYD sold a total of 15,000 EVs in Indonesia, positioning itself as a leader in the transition to sustainable mobility.

  • BYD plans to complete the construction of a new vehicle assembly plant in Subang, West Java, by the end of 2025, with a production capacity of 150,000 vehicles annually, set to begin operations in early 2026.

  • The DENZA brand, a wholly owned subsidiary of BYD, has seen its first high-end MPV model, the DENZA D9, achieve cumulative sales of over 300,000 units since its launch in May 2022.

Summary based on 4 sources


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