The launch generated significant interest, with over 20,000 inquiries reported by David Smitherman, CEO of local importer EVDirect, marking unprecedented demand in his 25 years in the car industry.

The Shark 6 is notable for being Australia's first plug-in hybrid electric vehicle (PHEV) ute, designed to compete with established models like the Toyota Hilux and Ford Ranger.

It features a turbocharged 1.5-litre four-cylinder petrol engine paired with two electric motors, delivering a combined output of 320 kW and 650 Nm of torque.

The petrol engine serves as a generator, enhancing its overall range and making it appealing for fleet use and government departments focused on reducing CO2 emissions.

BYD has conducted extensive local testing, covering over 100,000 kilometers to ensure the Shark 6's suitability for the Australian market.

BYD officially launched the Shark 6 plug-in hybrid ute on October 29, 2024, at an event in Mt Gipps Station near Broken Hill, Australia, with a competitive starting price of $57,900 plus on-road costs.

In the first few minutes following the launch, approximately 800 orders were placed, causing BYD's website to crash due to the overwhelming traffic.

The vehicle is equipped with a 29.58 kWh Blade battery, offering a pure electric range of 100 kilometers and a total driving range of approximately 800 kilometers.

BYD plans to deliver an initial batch of 2,000 units, with potential deliveries starting in late 2024 and fully by early 2025.

The success of the Shark 6 may influence the second tier of the ute market, targeting brands like Mitsubishi Triton, Nissan Navara, and GWM Cannon.

This pricing positions the Shark 6 below major competitors like the Toyota HiLux SR5 and Ford Ranger Sport, which start at $60,670 and $66,140 respectively.

High-end features include heated and ventilated front seats, a head-up display, synthetic leather trim, and a 12-speaker sound system, attracting buyers from more expensive brands.