Arsen's solution is designed to bolster cyber resilience by preparing organizations against advanced phishing threats using generative AI.

CEO Thomas Le Coz emphasized the necessity for training methods to evolve in response to the changing tactics of attackers, ensuring realistic testing conditions.

Conversational Phishing has been fully integrated into Arsen's existing phishing simulation module and is available to current clients at no additional cost.

This innovation in AI-driven phishing tests addresses a significant gap in cybersecurity training, where conventional methods often fall short against the nuanced conversational nature of modern phishing attempts.

Conversational Phishing mimics real-world attacker behaviors by engaging users in ongoing conversations, reflecting the sophisticated techniques used by cybercriminals.

On March 24, 2025, Arsen, a cybersecurity firm based in Paris, announced the launch of its new AI-powered phishing simulation feature called Conversational Phishing.

This innovative tool aims to enhance employee training against phishing by simulating dynamic, adaptive conversations instead of relying on static email templates.

The platform engages users in adaptive, multi-message exchanges that replicate the persuasive tactics attackers use to build trust and extract sensitive information.

The AI system generates personalized and unique scenarios for each user, enhancing the diversity and unpredictability of the training experience.

The feature offers scalable and high-quality security awareness training, making it adaptable for large organizations across various industries.

The variability in training ensures that employees remain challenged and do not become complacent with repetitive tests.

Overall, the solution aims to strengthen defenses across various industries, providing effective security awareness training to combat emerging phishing threats.