The Federal Trade Commission has fined Cerebral $7 million for improper handling of health data and deceptive cancellation policies.

Cerebral used pixel trackers to collect and share 3.2 million consumers' data without their consent, resulting in a privacy breach.

The FTC settlement requires Cerebral to stop using health data for most advertising and mandates a $5.1 million refund to consumers plus a $10 million civil penalty, potentially reduced to $2 million.

This case emphasizes the necessity for healthcare entities to comply with privacy laws and may influence future marketing and data practices in the industry.

Consumers are urged to take security measures such as changing passwords, enabling two-factor authentication, and setting up identity monitoring to safeguard against data breaches.