The company views Bitcoin as a hedge against market volatility and a long-term investment strategy to protect its assets.

Strategy's stock sale signals its intention to increase its Bitcoin holdings, a strategy that has been consistent in its approach.

The company's continuous investment in Bitcoin reflects its positive outlook on the growth of digital assets and influences other institutional investors.

Strategy, formerly known as MicroStrategy, is raising $2 billion through a private offering of 0% senior convertible notes to enhance its Bitcoin holdings.

Despite a recent decline in stock value, down nearly 15% in the past month, the company remains committed to acquiring more Bitcoin.

The issuance of these 0% convertible notes allows Strategy to avoid interest payments, providing financial flexibility in a high-interest-rate environment.

The notes are set to mature on March 1, 2030, and will be available only to qualified institutional buyers.

As of mid-February 2025, Strategy holds approximately 478,740 Bitcoin, valued at over $46 billion, representing more than 2.5% of the total Bitcoin supply.

This marks Strategy's first straightforward convertible offering since raising over $560 million at a steep discount previously.

This fundraising initiative aligns with Strategy's broader goal of increasing the value of its Bitcoin assets amidst growing market acceptance.

The offering includes an option for initial purchasers to buy up to an additional $300 million worth of convertible notes within five business days after issuance.

Michael Saylor announced that the firm did not purchase any Bitcoin in the past week, interrupting their recent acquisition trend.