Amanda Cassatt, CEO of Serotonin, highlights the critical role of skepticism in cryptocurrency marketing, warning that it can often lead to scams.

In response to the increasing risks, PR firms are enhancing their due diligence processes to collaborate only with legitimate crypto projects.

The aftermath of the FTX collapse in late 2022 has seen several influencers embroiled in a $1 billion class-action lawsuit for their promotion of the exchange.

Cassatt explains that PR firms frequently seek second opinions from fund managers and angel investors who have conducted comprehensive evaluations of crypto projects.

Serotonin also implements its own rigorous vetting process to evaluate the viability and integrity of various crypto initiatives.

Cassatt points out that celebrity involvement in crypto can create a striking contrast that not only captures public attention but also generates excitement.

Cassatt urges both seasoned and novice investors to conduct their own research before placing trust in crypto marketing.

She cites Iggy Azalea's Solana-based token, $Mother, as a prime example of how celebrity marketing can create memorable juxtapositions.

The fallout from failed crypto projects can have far-reaching consequences, affecting directors, staff, and marketing agencies alike.