As of the end of July 2024, MicroStrategy's Bitcoin holdings have surged to 226,500 BTC, acquired for a total of $8.3 billion at an average cost of $36,821 per Bitcoin.

In the second quarter of 2024, MicroStrategy purchased 12,222 bitcoins for $805.2 million, while also introducing a new key performance indicator (KPI) for its Bitcoin strategy.

The company's Bitcoin holdings have seen significant growth, increasing from 152,800 BTC on July 31, 2023, to 226,331 BTC by June 20, 2024.

MicroStrategy reported revenue of $111.4 million for Q2 2024, which fell short of analyst expectations of $122 million and marked a decline from both the previous quarter and year-over-year figures.

The company faced substantial impairment losses from its digital assets, reporting a charge of $180.1 million this quarter, significantly higher than the $24.1 million charge in the same quarter last year.

Analysts have raised concerns regarding MicroStrategy's cash flows, particularly in light of increasing interest expenses from its convertible debt issuance.

Despite a challenging quarter, MicroStrategy's stock remains up 120% year-to-date, closing down 6% at $1,511.81 per share.

The company has introduced a new KPI called 'BTC Yield,' achieving a yield of 12.2% year-to-date, with a target of 4-8% from 2025 to 2027.

In a strategic move to enhance stock accessibility, MicroStrategy announced a 10-for-1 stock split, which took effect on the day of the earnings announcement.

MicroStrategy's Q2 earnings report, released on August 1, 2024, has drawn scrutiny regarding its cash flow and Bitcoin holdings.

The company faces potential challenges from upcoming accounting changes that may require it to value its digital assets at market rates, possibly triggering a 15% corporate alternative minimum tax.