Sony Enters Crypto Market with Amber Japan Acquisition and Upcoming S.BLOX Launch
July 2, 2024Sony Group acquires Amber Japan, a subsidiary of Amber Group, marking significant progress in the cryptocurrency industry.
Sony is set to launch its revamped crypto exchange platform, S.BLOX, previously known as DeCurret, aimed at enhancing user experience with a new interface and mobile app.
The platform leverages Japan's favorable regulatory environment and high consumer awareness in the Bitcoin market.
The acquisition solidifies Sony's market position and indicates broader acceptance of cryptocurrencies by major corporations.
Sony's innovative initiatives include partnerships with Metaplanet, WhaleFin trading platform, and Startale Labs to drive innovation in blockchain and cryptocurrency sectors.
Sony has established a Singapore office for NFT-related business, positioning itself as a key industry player alongside other Japanese giants like Toyota.
Investors can anticipate increased interest, industry credibility, and potential opportunities in in-game purchases as Sony's presence in the industry grows.
The move coincides with the devaluation of the Japanese Yen, leading to a surge in interest in cryptocurrencies as a store of value.
At press time, Bitcoin traded at $62,835, reflecting growing adoption of cryptocurrency in Japan amidst economic challenges.
Summary based on 16 sources
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Sources
CoinDesk • Jul 1, 2024
Sony Buys Amber's Japan Unit to Enter the Crypto Market: ReportsCointelegraph • Jul 1, 2024
Sony subsidiary rebrands to S.BLOX, expands crypto tradingBeInCrypto • Jul 1, 2024
Sony, Metaplanet Turn to Crypto Amid Yen Fall WarningsBitcoinist.com • Jul 1, 2024
Sony Enters Into Crypto With Acquisition Of Amber Japan