Interestingly, Activision's Q2 2023 financial results revealed that more than half of all engagement with the Call Of Duty franchise is now on mobile, underscoring the importance of this segment.

However, the disappointing performance of Warzone Mobile has raised concerns, as it falls short of the high expectations set by the franchise's overall success.

Meanwhile, Call Of Duty will maintain its console presence with the upcoming release of Black Ops 6, scheduled for October 25, 2024.

Despite the immense success of Call Of Duty: Mobile, which has generated over $3 billion since its launch in 2019, its battle royale spin-off, Warzone Mobile, has struggled significantly since its launch in March 2023.

In its first six months, Warzone Mobile has earned only $13 million, a stark contrast to the $144 million earned by Call Of Duty: Mobile in the same timeframe.

Initial consumer spending for Warzone Mobile was also disappointing, reaching just $1.4 million within its first four days, compared to $17.7 million for Call Of Duty: Mobile in its first week.

This underperformance comes amid a broader trend in the mobile gaming market, which is reportedly plateauing as players spend less time on games, resulting in diminishing revenues.

The challenges faced by mobile games are further highlighted by Ubisoft's recent decision to postpone mobile versions of popular franchises, indicating a struggle for success in this sector.

The competitive landscape of mobile gaming is intensifying, exemplified by EA's shutdown of Apex Legends Mobile and the delay of Battlefield Mobile.

In response to these market dynamics, major companies like Microsoft and Sony are expanding into the mobile market to diversify their revenue streams.