In 2025, the Lotto Cycling Team celebrates its 40th anniversary, marking it as the longest-standing sponsor in professional cycling, a milestone unmatched by any other team globally.

Established in 1985 through a sponsorship by the National Lottery, the Lotto team has significantly influenced the sport of cycling over the past four decades.

To commemorate this rich history, the KOERS. Museum of Cycle Racing is hosting the exhibition 'Pacesetter of the Race: 40 Years of Lotto in the Peloton' this spring.

The exhibition will be open throughout the spring, providing fans with an opportunity to engage with Lotto's heritage and its contributions to cycling.

The exhibition was inaugurated in Roeselare, Belgium, with the attendance of legendary German sprinter André Greipel, who boasts 95 victories while wearing the Lotto jersey.

Jannie Haek, CEO of the National Lottery, emphasized that the exhibition pays tribute to everyone who has contributed to the Lotto Cycling Team's legacy and their ongoing influence in the sport.

Visitors to the exhibition can explore 40 lucky numbers and various artifacts that highlight Lotto's impact on professional cycling, showcasing iconic victories and emerging talents.

Historic memorabilia on display includes the first team photo from 1985, Jurgen Van den Broeck’s Kamagurka bike, and Wim Vansevenant’s red lanterns.