During the campaign, the Prime Minister warned against US-style reforms proposed by the Coalition that could undermine free healthcare services.

The government has established 87 urgent care clinics, with plans for 50 more, and is investing $8.5 billion to increase bulk billing rates to 90%.

Albanese showcased his Medicare card, criticizing the Opposition's record on bulk billing and healthcare funding.

Albanese defended Labor's record on housing, stating that approximately 400,000 new homes have been built under their government with more on the way.

Albanese's opening day of campaigning was marked by a clear intention to challenge Dutton and reinforce Labor's positions on health and local economy issues.

The campaign also aims to assert Australia's stance on the Pharmaceutical Benefits Scheme (PBS) against potential pressures from U.S. pharmaceutical companies influenced by Donald Trump's policies.

Labor is seeking to capitalize on Dutton's controversial history, including his attempt to implement a $7 GP co-payment, which earned him negative reviews from medical professionals.

Health Minister Mark Butler echoed these sentiments, arguing that the Opposition cannot be trusted and would lead to higher taxes and a US-style healthcare system.

Labor aims to provide free GP visits for 90% of patients by 2030 and reduce the cost of PBS scripts, promises that the Coalition has also made.

Albanese's campaign is focused on strategic messaging rather than just seat wins, as demonstrated by his subsequent stop in Bundaberg to launch a $20 million 'Buy Australia' campaign to support local businesses.

The press conference was disrupted by a heckler expressing frustration over immigration and housing issues, reflecting public concern on these topics.

Prime Minister Anthony Albanese launched his re-election campaign on March 29, 2025, with a strategic focus on targeting Opposition Leader Peter Dutton in the marginal seat of Dickson, which has a narrow 1.7% margin.