Octopus Energy, at COP 28, underscored its innovative energy solutions, particularly its digital platform Kraken, which has redefined the UK energy market.

Kraken encourages reduced electricity usage during peak times and harnesses electric vehicle batteries to create a virtual power plant, enhancing flexibility and decentralization in renewable energy.

The company's successful strategies have forged a partnership with Origin Energy, leading to cost efficiencies and increased customer base through the adoption of the Kraken platform.

Origin Energy is investing in a green transition, embracing virtual power plant technology, and is involved in Project Edge in Victoria, which promises significant cost and emissions reductions.

Technological innovation and new business models are catalyzing a shift towards a more sustainable and adaptable energy industry.