As of mid-April 2025, Sandbox VR has surpassed $200 million in lifetime revenue, marking a significant milestone in its global expansion efforts.

Partnerships are expanding, including a recent agreement with JLG Ventures to open locations in Manhattan and Brooklyn.

CEO Steve Zhao emphasized that reaching the $200 million sales milestone validates Sandbox VR's mission to deliver immersive social VR experiences.

Since the beginning of 2024, Sandbox VR has sold 83 franchise units, leading to nearly 150 stores in development and a sixfold increase in deal signings over the past year.

In 2024, Sandbox VR attracted an average of 117,000 players monthly, with projections rising to 150,000 in 2025 as new locations open.

The company is set to increase its footprint by approximately 50% in 2025, with plans to open 29 new locations, including its 60th venue in Philadelphia.

Target markets for this expansion include the USA, Europe, UAE, Saudi Arabia, Canada, and various countries across Asia and Africa.

The company's marquee content, including the popular Squid Game VR attraction launched in 2023, has generated $30 million in revenue since its release.

The franchise model allows Sandbox VR to minimize capital expenditures while focusing on game development and earning strong royalties from franchise operations.

The company has seen a notable increase in younger audiences, with 40% of its guests being under 25 years old, particularly among Gen Z and Millennials.

Experiences at Sandbox VR are developed by in-house studios in Hong Kong and Vancouver, focusing on group participation to enhance social interactions among players.

Utilizing advanced motion-tracking and haptic technology, Sandbox VR provides a unique immersive experience where guests' bodies act as game controllers.