Bigscreen Holds VR Headset Price Steady Amid Tariff Turmoil, Absorbing All Costs

April 17, 2025
Bigscreen Holds VR Headset Price Steady Amid Tariff Turmoil, Absorbing All Costs
  • An executive order from President Trump has exempted many electronics from a steep 145% reciprocal tariff rate, which is likely to benefit VR headsets, although a 20% tariff remains in effect as of March 2025.

  • The US Harmonized Tariff Schedule is still evolving, but Bigscreen had anticipated these tariff impacts prior to the announcement of the Beyond 2 headset.

  • In contrast, Pimax, a competitor in the PC VR market, has responded to tariffs by implementing a $95 surcharge on its 'Pimax Prime' software subscription to maintain pricing parity for its flagship Crystal Super headset.

  • The company has committed to absorbing all costs associated with tariffs, trade wars, and supply chain disruptions, ensuring that there will be no price increase in the foreseeable future.

  • Bigscreen has announced that its Beyond 2 PC VR headset will retain its price of $1,019, despite the new tariffs imposed by the US government.

  • Customers purchasing the headset will not face any additional shipping fees, tariffs, import duties, taxes, or VAT, as the final price includes no hidden charges.

  • Bigscreen sources components from various regions, including China, Japan, and Europe, with final assembly taking place in Los Angeles.

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