Retailers Urged to Embrace AI, AR, and Digital Twins for Competitive Edge, Says Global Report
March 28, 2025
AI plays a crucial role in optimizing inventory management, enhancing customer service, and improving supply chain efficiency, ultimately leading to better retail operations.
With predictive analytics powered by AI, retailers can effectively forecast demand, which helps in reducing both overstock and stockouts while minimizing waste.
Digital twins, which offer interactive 3D models of products and store layouts, help reduce purchase hesitation by providing accurate representations of product size and appearance.
The report, titled 'The Future of Work in Retail and Apparel,' explores how technological advancements are reshaping employment and operational efficiency in the retail sector.
Furthermore, AI automation streamlines logistics, facilitating faster restocking and more efficient delivery routes, which significantly boosts customer satisfaction.
AI-driven chatbots and virtual assistants are transforming customer support by providing instant, 24/7 assistance, effectively handling inquiries without human intervention.
Additionally, personalized marketing through AI analyzes customer behavior to tailor promotions, thereby increasing sales and enhancing the overall shopping experience.
The combination of AR and digital twins enhances customer experience and retention by boosting shopper confidence and satisfaction.
Moreover, AI creates opportunities for improved decision-making and automation, complementing human workers in retail environments.
Together, these technologies are revolutionizing the retail landscape, making it essential for businesses to adapt to stay relevant.
Retailers are urged to invest in artificial intelligence (AI), augmented reality (AR), and digital twin technologies to secure a competitive advantage, as outlined in a recent GlobalData report.
AR also enriches shopper engagement by providing immersive experiences, allowing customers to visualize products in real-world settings, such as virtually trying on clothing or testing makeup.
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Retail Insight Network • Mar 28, 2025
Retailers should invest in AI, AR and digital twin technologies – GlobalData