Sven Franken, founder of TROPOS AR, believes that traditional screens will soon become obsolete, similar to how landline phones have faded from use.

Franken's interest in AR technology is influenced by his experiences in tech startups and his son's engagement with Pokémon Go.

IQ Global, based in Colombo, has become the first technology reseller in Asia to collaborate with TROPOS AR, a Belgian start-up, to enhance augmented reality (AR) experiences in the region.

This partnership aims to establish a strong presence in Asia, tapping into the significant growth potential of the AR market.

The augmented reality and virtual reality markets in Asia are projected to exceed $15 billion by 2025, driven by rapid digital transformation and diverse applications in entertainment and industry training.

TROPOS AR's technology facilitates easy integration of an SDK into existing mobile applications, allowing for enhanced user experiences with AR capabilities.

Built on Unity Technologies, the SDK enables creative AR experiences that can range from small objects to large-scale installations, thereby increasing user engagement.

The implementation of the SDK is quick, requiring less than a day and the addition of only one button to an application's interface.

The region is showing a growing interest in AR for both entertainment and practical applications, such as production efficiency and training.

TROPOS AR's innovative software allows businesses to incorporate AR into their offerings, reshaping the technology's applications beyond just entertainment.

This partnership signifies a key step in TROPOS AR's global growth strategy, aiming to enhance the use of mobile AR across various applications.

Franken anticipates that advancements in AR hardware will enhance TROPOS AR's competitive position in the market over the next five years.