Discover 'Uramado': Interactive AR Art Exhibit Merging Nature and Folklore in Chandigarh

February 22, 2025
Discover 'Uramado': Interactive AR Art Exhibit Merging Nature and Folklore in Chandigarh
  • Julie Stephen Chheng's augmented reality art installation, 'Uramado,' is currently showcased at Alliance Française in Chandigarh and will be open for public viewing until February 28, 2025.

  • The exhibition, which emphasizes reconnecting with nature and exploring the relationship between humans and spirits, encourages participants to see themselves as part of the natural world.

  • The installation merges art, psychology, and gamification, making it appealing to both children and adults.

  • At the end of the journey, users receive a personalized result revealing their custom spirit animal and its symbolism, such as a connection to day or night.

  • Visitors can use their phones to scan and reveal digital creatures like a glowing cat or a curious fox, each asking reflective questions.

  • Originally conceived as an AR sticker book, 'Uramado' evolved into an exhibition due to its effectiveness in engaging audiences.

  • The Uramado AR app allows users to collect digital spirit animals, which symbolize different personality traits and emotions.

  • Chheng finds augmented reality particularly exciting as it combines illustration, animation, and interactivity, enhancing the storytelling experience.

  • Through the exhibition, she aims to connect different cultural interpretations of nature spirits, highlighting the unique role of Tanukis in Japanese folklore.

  • Chheng first encountered Tanukis during her 2016 residency at Villa Kujoyama in Kyoto, Japan, where she was inspired by their magical folklore and cultural significance.

  • Interactivity is a key component of Chheng's work, allowing each visitor's experience to vary based on their choices in the exhibit.

  • The installation creates an interactive treasure hunt experience, with artworks and fantastical animals coming to life through AR technology.

Summary based on 2 sources


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