iPhone Leads AR Revolution: 70% Smartphone AR Usage Predicted by 2025
January 23, 2025The iPhone is at the forefront of augmented reality (AR) development, thanks to its advanced hardware and technology.
As the demand for AR applications continues to grow, it is predicted that by 2025, 70% of smartphone users will engage with AR technology.
Currently, there are approximately 1.6 billion AR-compatible devices worldwide, which significantly enhances the popularity of AR applications, particularly on iOS.
AR applications are revolutionizing various sectors, including education, interior design, and marketing, creating new avenues for innovation.
These applications provide users with immersive experiences, particularly in gaming and education.
One notable example is Pokémon GO, launched in 2016 by Niantic, which allows players to discover virtual Pokémon in real-world settings while engaging in user battles and adventure tracking.
JigSpace is another innovative AR application that teaches complex subjects through interactive 3D models, making learning more engaging for students and professionals alike.
In the realm of interior design, IKEA Place enables users to visualize IKEA furniture in their homes before making a purchase, using realistic 3D models and direct integration with IKEA's e-commerce platform.
Adobe Aero also contributes to the AR landscape by allowing users to create AR content without the need for programming, featuring a user-friendly drag-and-drop interface and compatibility with other Adobe programs.
Additionally, Apple's Measure app serves as a digital tape measure, enabling users to accurately measure spaces and conveniently save their results.
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Analytics Insight • Jan 23, 2025
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