The Apple Vision Pro exemplifies these challenges, struggling to attract consumers due to its high price and limited applications despite its innovative technology.

Enterprise applications for AR smart glasses are expanding, particularly in industries such as defense and manufacturing, with companies like BAE Systems and Porsche leading the way.

Augmented reality (AR) is increasingly capturing the interest of IT and business leaders for its ability to overlay digital data onto the real world.

AR smart glasses are wearable devices designed to enhance users' perception of their environment by overlaying digital information, images, or holograms using advanced technology such as cameras and sensors.

In consumer applications, these smart glasses could revolutionize everyday experiences by facilitating real-time translation and navigation, offering a more convenient alternative to older technologies.

However, current consumer models face skepticism regarding their necessity compared to smartphones, even as they allow for pairing with these devices.

Mainstream adoption of AR smart glasses is hindered by challenges such as privacy concerns related to integrated cameras and microphones, the need for robust connectivity, and technical issues like battery life and AI integration.

In response to the growing market, Baidu has announced its entry into the AR smart glasses sector, intensifying competition within the industry.

Recently, Baidu unveiled AI-powered smart glasses, described as a 'private assistant' that can interact with users and their environment in real-time.

Meanwhile, Meta is developing a prototype of AR smart glasses, codenamed Hypernova, which is expected to be released in 2025.