Snapchat has unveiled new augmented reality (AR) experiences designed for its recently introduced AR Spectacles, which were showcased at a partner summit last month.

These new experiences include innovative features such as 'Origami' by Inna Sparrow, 'Calligraphy' by Vova Kurbatov, 'Pool Assist' by Studio ANRK, 'Emergensee' by Team ZapChat, and 'RPG' by Aidan Wolf, highlighting both practical applications and engaging interactions.

While Snap's AR Spectacles are currently in testing and may soon see a commercial release, they have faced criticism for their clunky design compared to Meta's more streamlined products.

Despite these efforts, there are concerns that Snapchat's future may not lie in hardware production, especially as Meta's AR glasses are expected to dominate the market.

A significant challenge for Snapchat is its ability to compete with rivals like Meta and Apple in the fast-evolving AR wearables landscape.

Apple's VisionPro headset, priced at $3,499, is not seen as a direct competitor in the everyday AR glasses market, which could provide an opportunity for collaboration.

Speculation suggests that a partnership between Snap and Apple could leverage both companies' strengths to create a more viable AR device.

Currently, Meta is well-positioned in the AR wearables space, with plans to release its own AR glasses in the coming years.

Meta's Ray-Ban smart glasses have already achieved significant sales, giving the company a competitive edge over Snapchat's offerings.

Historically, Snap has led in AR experiences but has encountered production challenges and declining consumer interest since the initial release of its Spectacles in 2016.