Ray-Ban Meta Smart Glasses Dominate EMEA Sales, Drive EssilorLuxottica's Revenue Growth
October 22, 2024The Ray-Ban Meta product won the Silmo d'Or award for technological innovation, further solidifying EssilorLuxottica's leadership in eyewear innovation.
The retail price of the Ray-Ban Meta glasses starts at $299, indicating a consumer willingness to invest in fashionable smart technology.
As competitors like Samsung and Google develop similar products, the market for smart glasses is becoming increasingly competitive.
EssilorLuxottica's recent Q3 2024 earnings report highlighted the success of its partnership with Meta, particularly in relation to the Ray-Ban smart glasses.
At the recent Meta Connect 2024 event, new AI features for the Ray-Ban smart glasses were unveiled, including live translation services.
This information was shared by EssilorLuxottica's CFO, Stefano Grassi, during the company's earnings call, emphasizing the glasses as a significant driver of sales.
The Ray-Ban Meta smart glasses have emerged as the top-selling product in 60% of Ray-Ban stores across Europe, the Middle East, and Africa.
The partnership between Meta and EssilorLuxottica has been extended into the 2030s, underscoring their commitment to developing innovative smart eyewear.
Despite their success, the Ray-Ban Meta glasses are considered basic smart glasses as they lack a display, presenting challenges for integrating more advanced features.
Demand for Ray-Ban Meta frames remains strong, with premium lens brands also experiencing over 70% growth in the EMEA region.
EssilorLuxottica reported a 4% increase in revenue at constant currency for Q3 2024, contributing to a 4.9% rise for the first nine months of the year.
The company experienced remarkable growth in Asia Pacific and Latin America, with a 10.1% increase in revenue from these regions.
Summary based on 5 sources
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Sources
Investing.com • Oct 18, 2024
Earnings call: EssilorLuxottica reports 4% revenue growth, expects Q4 accelerationUploadVR • Oct 20, 2024
Meta Glasses Are The Top Selling Product In Many Ray-Ban Stores