AR Mirrors Transform Fashion Retail: Virtual Try-Ons Revolutionize Shopping Experience
May 17, 2024
Augmented reality (AR) mirrors are set to revolutionize the fashion and retail industry by enabling customers to virtually try on digital fashion ensembles in real-world settings.
Zero10's AR Mirror concept is significantly boosting customer engagement and foot traffic, with major brands like Coach adopting this technology.
AR beauty offers hyper-realistic virtual try-on experiences for makeup, hairstyles, outfits, and accessories, removing the uncertainty of online shopping.
AI advancements are addressing technological challenges in facial tracking and visual realism, facilitating personalized AR experiences.
The beauty and fashion industry's resources and motivation are likely to drive AR innovation, reshaping the discovery and purchase of beauty products.
Influencers and beauty enthusiasts are leading the way in spatial computing with makeup tutorials, potentially influencing the development of AR technology.
The global e-commerce market is expected to exceed $6.3 trillion this year, encouraging businesses to adopt digital transformation for improved operational efficiency and to cater to changing consumer preferences.
Summary based on 2 sources
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Sources

The National • May 17, 2024
Revolutionising retail: Smart mirrors provide a glimpse of future shopping