A major component of this collaboration is the development of a new fighter ranking system, which will replace the existing media-voted rankings for the first time since February 2013.

Following the announcement of the partnership, shares of TKO Group Holdings experienced a 1.3% increase in premarket trading, reflecting investor optimism.

This new rankings system is designed to address previous criticisms of subjectivity by utilizing data analytics for a more methodical and transparent approach.

Dana White has been vocal about the flaws in the current ranking system, which relies on media votes, often leading to controversial placements and debates among fans and fighters.

Since October 2024, White has been collaborating with Mark Zuckerberg on this initiative, expressing optimism about the changes expected to roll out later in 2025.

The introduction of AI-driven rankings could significantly impact matchmaking, fighter pay negotiations, and championship opportunities, providing greater transparency to fans.

While the AI-based system aims for objectivity, concerns remain regarding its transparency and potential biases compared to the previous media-voted approach.

Meta's AI glasses will also play a key role in enhancing the fan experience, although interest in the metaverse has waned recently.

The UFC has entered a significant partnership with Meta, aiming to enhance fan experiences through advanced technologies like artificial intelligence and augmented reality.

Fans can expect real-time updates on fight statistics and upcoming bouts via Meta's platforms, enhancing their viewing experience and community involvement.

On the day of the announcement, Meta's stock showed little change, while TKO Group's stock rose by more than 1%, despite both being down from their record highs earlier in the year.

A specific date for the implementation of the new rankings system has not yet been announced, but it is anticipated to debut later this year.