Overall, this collaboration reflects a strong commitment from both BEN and Swiss Life to adopt responsible AI practices that prioritize trust, transparency, and long-term impacts.

Brand Engagement Network Inc. (BEN) has joined forces with Swiss Life Global Solutions to leverage AI technology aimed at enhancing customer value across digital health, mental health, and financial wellbeing services.

Paul Chang, CEO of BEN, emphasized the importance of data security and privacy in delivering tailored AI solutions that enhance customer engagement while safeguarding sensitive information.

This partnership is set to implement generative AI solutions that will not only modernize insurance operations but also significantly improve customer engagement.

BEN's proprietary technology is designed to support personalized interactions while ensuring compliance with major data privacy regulations, including GDPR and HIPAA.

Swiss Life operates in over 85 countries, managing assets exceeding 250 billion Swiss francs (approximately $280 billion) and providing global insurance solutions to more than 450 companies and over a million insured employees.

BEN is recognized for its innovative, AI-driven customer engagement solutions, holding 21 patents and with 28 more pending, ensuring adherence to privacy standards such as GDPR and CCPA.

This partnership not only aims to enhance customer engagement but also reflects Swiss Life's commitment to responsible AI adoption, as discussed in their recent publications.

The collaboration builds on a white paper published by Swiss Life in June 2024, which outlined the potential of AI to enhance customer engagement, compliance, and fraud prevention in the insurance sector.

Michael Hansen, CEO of Swiss Life Network, highlighted the transformative potential of generative AI in modernizing key processes within the insurance industry.

The partnership aims to streamline various insurance operations, including sales and enrollment, while also reducing call center inquiries and enhancing member services through self-service tools.

On the financial front, BNAI's stock closed at $0.339 on April 1, 2025, marking a decrease of 1.45% on the Nasdaq Capital Market.