OpenAI Projects $12.7 Billion Revenue by 2025 Amidst Fierce AI Competition
March 26, 2025
Last year, OpenAI generated $3.7 billion in revenue, demonstrating significant growth since the introduction of its ChatGPT chatbot two years ago.
As of September 2024, OpenAI reached a milestone of 1 million paid users for its corporate ChatGPT offerings, which includes a newly introduced $200 monthly subscription plan.
Despite its soaring revenues, OpenAI faces intense competition in the generative AI space from startups like Anthropic and Perplexity, as well as tech giants such as Google and Microsoft.
Chinese AI firms are rapidly closing the gap with their US counterparts, with industry leaders like Lee Kai-fu of 01.AI noting that the difference has shrunk to just three months.
This revenue forecast is bolstered by strong sales of its AI software, with approximately 75% of revenue stemming from paid consumer subscriptions, as noted by CFO Sarah Friar.
OpenAI is projecting a remarkable increase in revenue, expecting to surpass $12.7 billion in 2025, largely fueled by its paid AI software offerings.
To align with its ambitious growth objectives, OpenAI is contemplating a transition from a nonprofit to a for-profit public benefit corporation.
The company is also nearing the completion of a $40 billion funding round led by SoftBank Group, which could value OpenAI at $300 billion.
In light of its rapid growth, OpenAI has undergone a leadership restructuring, with CEO Sam Altman shifting his focus towards research and product development, while COO Brad Lightcap will oversee business operations.
This competitive landscape is likely to prompt policy reforms and shifts in investment patterns, ultimately affecting global trade and economic power dynamics.
Looking ahead, OpenAI plans to release GPT-4.5 and GPT-5, which are expected to enhance features and capabilities for Plus and Pro subscribers.
Additionally, Chinese firms like Baidu and Alibaba have launched their own AI models, further intensifying the competition in the AI market.
Summary based on 8 sources
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Sources

CNBC • Mar 26, 2025
OpenAI expects revenue will triple to $12.7 billion this year, source says
Yahoo Finance • Mar 26, 2025
OpenAI Expects Revenue Will Triple to $12.7 Billion This Year
Quartz • Mar 26, 2025
OpenAI thinks its revenue will more than triple in 2025, report says
The Straits Times • Mar 27, 2025
OpenAI expects revenue will triple to $17 billion in 2025