Google LLC is preparing to launch its next-generation AI assistant, Astra, specifically designed for Samsung's Galaxy S25 series.

Demis Hassabis, CEO of Google DeepMind, revealed that Astra will work in conjunction with the Galaxy S25 through the GeminiApp.

This project marks a significant transition from traditional text-based AI to a more advanced multimodal AI technology, enhancing user interaction.

Analysts believe that AI assistants like Astra could create a new user experience paradigm by integrating text, voice, and visual processing.

Astra is expected to seamlessly integrate with various Google services, including search, lens, and maps, and will have the capability to remember up to 10 minutes of conversation.

Currently, Astra is undergoing testing on Android smartphones, with plans for broader integration across Samsung devices, including smart glasses.

Built on Google's Gemini AI model, Astra is designed to recognize video, audio, and text simultaneously, aiming to provide human-like interactions.

Samsung has confirmed its collaboration with Google, emphasizing a commitment to achieving significant advancements in AI technology.

Hassabis expressed enthusiasm for the partnership with Samsung, highlighting that Astra's capabilities will debut on Android and Galaxy S25 devices.

As competition in the AI assistant market heats up, especially with Apple planning to introduce AI functionalities in iOS 18, Astra's launch is highly anticipated.

While the official launch date for Astra remains uncertain, it is expected that some features will be rolled out in 2025, coinciding with the Galaxy S25's introduction.

There is significant industry interest in Astra's role within Samsung's AI strategy as the Galaxy S25 enters the competitive AI smartphone market.