Generative AI is transforming the retail landscape by facilitating personalized marketing campaigns and optimizing audience segmentation through data-driven insights.

Google recently unveiled new AI tools for retailers at the National Retail Federation's 2025 event, aiming to enhance efficiency and personalization in shopping experiences.

The newly introduced Agentspace platform enables retailers to create intelligent AI agents that can provide product recommendations and answer customer inquiries in real-time.

These AI agents not only enhance customer experience by guiding buyers during their shopping journey but also automate tasks like inventory management and customer service.

Carrie Tharp, Google Cloud’s VP of Global Solutions, noted that the retail sector is at a pivotal moment due to rapid advancements in AI technology.

Google Cloud collaborates with partners like Accenture and Deloitte to provide expertise and support for retailers looking to effectively deploy and optimize AI projects.

AI agents can also be developed for internal functions, integrating seamlessly with tools like Slack and Outlook to streamline operations.

While Google did not disclose pricing for these enterprise-focused products, businesses are encouraged to contact Google Cloud for quotes.

Companies like Wayfair are already leveraging Google's AI systems to automate product tagging and categorization, significantly speeding up product launches.

Google Cloud has enhanced its Vertex AI platform with improvements to the Search for commerce tool, making product discovery easier and more efficient for customers.

This strategic move by Google reflects a broader trend in the retail sector, where AI tools are increasingly essential for operational efficiency and enhanced customer engagement.

The Connected Stores system integrates customer devices with in-store technology, further enhancing the omnichannel shopping experience.