These new chips are designed to tackle complex AI tasks, such as image and text generation, in response to the increasing consumer demand for AI-driven applications.

On October 21, 2024, Qualcomm unveiled significant upgrades to its mobile phone chips, focusing on enhancing generative AI capabilities.

Generative AI will help reduce GPU load, leading to lower temperatures and power consumption while enhancing image quality.

The Snapdragon 8 Elite, powered by Qualcomm's Oryon CPU, promises improved performance and efficiency, particularly for mobile tasks.

Accompanying the CPU, the Adreno 830 GPU offers a 40% performance boost over its predecessor and supports advanced features like Unreal Engine 5.3 Nanite.

Chris Patrick, Qualcomm's senior vice president, highlighted that the new technology enables personalized, multi-modal generative AI directly on devices, enhancing user productivity and creativity.

This collaboration aims to enhance on-device AI capabilities, prioritizing accuracy, privacy, and security for enterprise users.

New camera features introduced with these chips include real-time semantic segmentation and enhancements for video calls, such as virtual lighting effects.

Qualcomm also launched AI-powered photography features that improve autofocus for capturing fast-moving subjects.

Developers can leverage the Dataloop platform for advanced AI model development, deploying these models seamlessly using Qualcomm AI Hub.

The Snapdragon 8 Elite is expected to support devices with an IP68/IP69 rating for dust and water resistance, further enhancing its appeal.

This development signifies a shift towards extending the longevity of Android smartphones, addressing a growing concern among manufacturers.