YouTube is taking significant steps to protect artists and creators from unauthorized AI-generated content by developing new technologies.

A pilot program is set to launch early next year, which will automatically detect and manage AI-generated content that mimics artists' voices.

Amjad Hanif, YouTube’s vice president of creator products, emphasized the company's commitment to responsible AI development and the role of machine learning in enhancing content experiences.

The rise of deepfakes has raised serious privacy concerns, particularly affecting celebrities and public figures, as they can damage reputations and misrepresent individuals.

Earlier this year, over 200 artists signed an open letter urging for responsible AI practices to safeguard their livelihoods against misuse.

YouTube's initiative aims to address these concerns by providing tools that allow artists, actors, and musicians to manage unauthorized uses of their work.

In response to increasing copyright restrictions, YouTube is enhancing rights holders' control over their likenesses, thereby improving relationships with the publishing industry.

The overarching goal of these new tools is to protect creators from the threats posed by deepfakes while allowing for the responsible use of AI technology.

The upcoming features will enable public figures to identify and manage AI-generated content that misrepresents them, addressing deepfake-related issues.

YouTube is also combating content scraping, particularly by companies like Nvidia, which have been accused of using YouTube videos to train AI models without authorization.

In addition to YouTube's efforts, Google is developing AI-generated image detection systems, reinforcing its commitment to responsible AI practices.

The pilot testing for these new features will begin in early 2025, in collaboration with partners like Universal Music Group to ensure that rightsholders are adequately compensated.