Exeed's Egyptian Debut: Luxury SUVs Launch at Historic Muhammad Ali Palace
November 20, 2024Qin Chao, CEO of Exeed International, announced the company's ambition to become a high-end mobility solution provider in Egypt, collaborating with NATCO to deliver quality vehicles that meet local customer demands.
The launch event for Exeed's entry into the Egyptian market took place at the historic Muhammad Ali Palace in northern Great Cairo, drawing over 1,000 attendees, including government officials, auto dealers, industry experts, potential customers, and media representatives.
On November 17, 2024, Egypt inaugurated the production line for Exeed vehicles at the Egyptian-German Automotive (EGA) factory in 6th of October City, marking a significant step in the country's industrial development strategy.
Exeed, a premium automotive brand under Chery, officially launched two new SUV models, the Exeed RX and Exeed VX, on November 18, 2024, in northern Great Cairo, featuring luxurious amenities and advanced smart technology.
The introduction of these gasoline-powered SUVs marks Exeed's strategic entry into the Egyptian market, aiming to attract consumers with luxury features and cutting-edge technology.
Egypt's Minister of Industry and Transport, Kamel el-Wazir, highlighted that this initiative supports the nation's strategy to position itself as a key industrial hub, particularly in the automotive sector.
During the launch event, Karim Sami Saad, Chairman of NATCO, emphasized the growing influence of China in the global automotive industry and expressed optimism about the partnership with Exeed.
NATCO, a prominent Egyptian automotive dealer since 1988, will play a crucial role in distributing Exeed vehicles throughout the region.
Summary based on 3 sources
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Sources
• Nov 20, 2024
Chinese auto brand Exeed launches 2 SUV models in Egypt• Nov 20, 2024
Chinese auto brand Exeed launches 2 SUV models in EgyptPeople's Daily Online
Chinese auto brand Exeed launches 2 SUV models in Egypt