Apple has introduced a new app called 'Vision Pro Demo Fit', signaling potential future retail sales of its Vision Pro headset through third-party vendors.

Discovered by Aaron Perris, the app includes features that assist users in finding the correct sizing and accessories for the Vision Pro.

Should the app facilitate sales through third-party retailers, it could enable Apple to increase headset sales without lowering the current retail price of $3,500, allowing retailers to implement their own discount strategies.

At present, the Vision Pro headset can only be purchased directly from Apple, requiring customers to use an iPhone or iPad with Face ID for accurate fitting during online orders.

In 2024, Apple faced challenges with Vision Pro sales, reducing production twice due to lower-than-anticipated demand, and is exploring the development of a more affordable headset to attract a broader audience.

The 'Vision Pro Demo Fit' app utilizes facial recognition technology to assist with sizing and tracks demo sessions, offering options for both prescription and non-prescription lenses.

Designed to measure users' facial dimensions and assess their vision requirements, the app aims to enhance the overall demo experience for potential Vision Pro customers.