On February 12, 2025, the University of Virginia Darden School of Business announced a significant partnership with OpenAI to integrate ChatGPT EDU into its curriculum.

This collaboration aligns with Darden's digital transformation strategies and emphasizes the increasing role of AI in business and education.

Marc Johnson, Chief Strategy and Innovation Officer, highlighted that this partnership will enhance Darden's mission of providing transformational education for responsible leaders.

Kush Arora, Darden's Chief Digital Officer, stated that this initiative positions Darden as an early adopter in creating a blueprint for AI usage in higher education.

Initially, access to ChatGPT EDU tools will be granted to faculty and staff, with a phased rollout for students, enabling immediate interaction during classes.

Arora emphasized the potential of AI tools to enhance classroom interactions, allowing students to refine strategies and receive instant feedback.

Marc Johnson noted that custom GPTs will enable community members to tailor ChatGPT EDU for various educational needs, showcasing vast potential applications.

Professor Raj Venkatesan plans to utilize ChatGPT EDU for a marketing case study, creating a virtual Chief Marketing Officer to provide feedback on student projects.

Darden Dean Scott Beardsley stressed the importance of AI in transforming industries and the necessity for graduates to lead in creating value through AI.

In September 2024, Darden launched the LaCross Institute for Ethical Artificial Intelligence in Business, supported by a significant donation from alumnus David LaCross and his wife, Kathy.

This partnership makes Darden one of the few business schools globally to collaborate with OpenAI, joining the ranks of prestigious institutions like Wharton and London Business School.