As part of the partnership, Bertelsmann plans to improve its marketing strategies, including personalized book recommendations and enhanced search functionalities for its streaming services.

A spokesperson for Bertelsmann underscored the company's commitment to staying at the forefront of technology, emphasizing the significance of collaborations like the one with OpenAI.

This collaboration is designed to enhance operational efficiency and explore innovative methods for creating and distributing video, audio, and text content.

The deal comes amidst rising legal challenges from media organizations regarding copyright issues, highlighted by The New York Times' lawsuit against OpenAI for alleged unauthorized use of its content.

Notably, Axel Springer had previously entered into a deal with OpenAI in 2023, which included financial compensation for content use, unlike Bertelsmann's agreement where OpenAI will not access its archives.

Bertelsmann's diverse portfolio includes significant entities such as the European broadcasting group RTL and the renowned publishing house Penguin Random House.

Bertelsmann, a prominent German media and publishing conglomerate, has finalized a deal with OpenAI to leverage ChatGPT for various projects.

While the financial specifics of the deal remain undisclosed, there has been no indication of its potential impact on employment within Bertelsmann.

In contrast, some media groups, such as Axel Springer, have announced job cuts, citing AI advancements as a factor in making certain roles redundant.

The trend of media organizations partnering with AI developers is on the rise, with OpenAI already collaborating with outlets like The Financial Times and Le Monde.