The recently completed BFGoodrich SCORE Baja 1000 highlighted advanced off-road racing technology, showcasing real-time live coverage from remote locations.

For the first time, Star Stream technology was successfully implemented at Crandon International Raceway, utilizing Starlink technology to provide real-time coverage during major events.

Innovations like Starlink are significantly transforming off-road racing, enhancing viewer engagement and improving team communication.

The broadcast took place in the remote Baja wilderness, where traditional communication methods, such as cell towers, were unavailable.

Despite the technology's ability to expand audience reach, challenges remain regarding content ownership and broadcasting rights between teams and event promoters.

1Nine Industries, a Trophy Truck manufacturer, collaborated with Hammel to integrate Star Stream technology into their racing efforts, producing a significant amount of live content.

SCORE's production team enhanced the viewer experience by providing live in-car footage, including direct communication with crew members from chase trucks.

The StreamBox Pro, developed by George Hammel of Star Stream, allows racers to manage multiple camera feeds and stream live content directly to social media or production trucks.

The installation of Starlink units on race vehicles is becoming a growing trend, improving communications and replacing outdated radio and satellite phone systems.

However, the cost for a Starlink/Star Stream package is approximately $4,500 per vehicle, plus additional subscription fees, which teams must cover themselves.

Star Stream is also exploring live telemetry options, which would allow engineers to tune vehicles in real-time, potentially changing race strategies.

In 2024, Terrible Herbst Motorsports achieved 75 million social media views, underscoring the potential impact of live streaming in off-road racing.