The production, which runs until January 12, 2025, aims to bring the essence of Broadway to Toronto, enhancing the travel experience for visitors.

This musical features a passionate love story set in Paris and includes over 70 iconic pop songs from renowned artists such as Elton John, Lady Gaga, and Adele.

Statistics from Expedia Group Media Solutions revealed that 24% of Canadians are motivated to travel to the U.S. for theatrical productions, highlighting the significant influence of live entertainment on travel decisions.

Todd Rappaport, senior director of marketing and communications at The Shubert Organization, emphasized the goal of encouraging travelers to include a Broadway show in their New York itineraries, particularly for Canadian visitors.

To facilitate this, Broadway Inbound helps Canadian travel agents secure official tickets for Broadway productions, providing easier access to authentic experiences.

Broadway Inbound offers direct access to The Shubert Organization’s Broadway Collection, which includes 27 shows, streamlining the booking process for travel professionals.

On November 20, 2024, PAX attended a VIP preview event for the Canadian premiere of 'Moulin Rouge! The Musical' at the CAA Ed Mirvish Theatre in Toronto.

The service ensures clients receive their tickets in advance and provides flexible payment options, including the ability to pay in Canadian dollars.

Susan Webb, president of VoX International, noted the revenue-generating opportunities for travel agents by selling Broadway tickets through various platforms such as Viator and Expedia TAAP.

Broadway is considered an essential part of the New York experience, reinforcing its importance for travelers planning their itineraries.