Jordan Weisman, a veteran game designer known for his contributions to both tabletop and digital games, has co-founded several companies throughout his career.

He played a pivotal role in launching Microsoft's gaming division and served as creative director at Disney Imagineering, where he contributed to iconic franchises like BattleTech and Shadowrun.

Weisman is credited with coining the term 'transmedia' for multi-platform storytelling, exemplified by the innovative 'Why So Serious' alternate reality game linked to the 2008 Dark Knight movie.

His history of successful crowdfunding campaigns includes raising over $1.2 million for a Shadowrun game in 2014 and nearly $10 million for subsequent projects.

Currently, Weisman’s latest venture, Endless Adventures, has launched a crowdfunding campaign for 'Sea of Legends,' a pirate-themed video game inspired by a tabletop game created by his son, Zach.

Weisman is focusing on no-code game development, aiming to make interactive storytelling accessible to those without coding skills.

He discusses the cyclical nature of the gaming industry, highlighting a 'perfect storm' of challenges stemming from overinvestment and shifting market conditions following the pandemic.

Weisman notes that the crowdfunding landscape has evolved from primarily funding game creation to funding production, reflecting the changing expectations of players and backers.

Through his current projects, Weisman hopes to inspire a new wave of creativity, encouraging fans to create their own games and stories.

He emphasizes the importance of empowering human developers and storytellers, viewing AI as a tool for automating non-essential tasks rather than a central gameplay element.

While acknowledging the challenges posed by generative AI, Weisman remains optimistic about its potential benefits when appropriately integrated into game development.

Despite uncertainties in the industry, he is excited about the future of storytelling in games and the possibilities for new immersive experiences through augmented and mixed reality technology.