AST SpaceMobile is set to launch five BlueBird Block 1 satellites on September 12, 2023, at 04:52 EDT, marking a significant step in its satellite communications initiative.

AT&T CEO John Stankey highlighted the potential of AST SpaceMobile to provide constant connectivity through satellite constellations during a recent CNBC interview.

AT&T's substantial investment in AST SpaceMobile underscores strong corporate backing for the satellite initiative.

According to Juniper Research, commercial direct-to-cell services are expected to commence in 2025, with an initial global revenue forecast of $30 million and significant growth potential thereafter.

Starlink, with over 130 direct-to-cellular satellites in orbit, is positioned as a key player in the satellite communications market.

However, Scotiabank expressed skepticism about Starlink's prospects in the direct-to-cellular market, citing ongoing challenges with the FCC over spectrum rights.

If the FCC denies Starlink's request for a waiver, it could render some of its satellites ineffective, leading to the term 'zombie' satellites.

Scotiabank indicated that SpaceX faces tough choices, including redesigning satellites or waiting until 2027 for potential regulatory changes.

Despite these challenges, Scotiabank raised its price target for AST stock to $45.90, suggesting that AST could become an attractive acquisition target in the future.

The bank noted that AST's upcoming launch could provide a competitive edge and potentially attract interest from investors, including SpaceX.

Stankey's remarks came just before AST's satellite launch, emphasizing the timing of corporate interest in the evolving satellite market.