Fidelity's Stake in Musk's X Plummets 80% Amid Massive Advertiser Exodus and Controversies

September 30, 2024
Fidelity's Stake in Musk's X Plummets 80% Amid Massive Advertiser Exodus and Controversies
  • Fidelity, which assisted Elon Musk in acquiring Twitter, has reported a staggering 80% decline in its stake in X, now valued at approximately $4.19 million.

  • Initially, Fidelity invested $19.66 million in X, but as of July 31, its value had plummeted to just $5.5 million.

  • The overall estimated value of X, formerly known as Twitter, has dropped to under $11 billion, a significant reduction from the $44 billion Musk paid for the platform.

  • This decline in value is largely attributed to a loss of advertisers and users, driven by concerns over content moderation and Musk's controversial behavior.

  • Major advertisers, including Apple, IBM, and Disney, have withdrawn their ads from X, citing increasing allegations of hate speech, including accusations of anti-Semitism against Musk.

  • The outlook for X appears increasingly negative, as reflected in its declining value and advertising revenue, which has dropped from over $1 billion per quarter in 2022 to around $600 million in 2023.

  • Neither Fidelity nor X provided comments when approached regarding these significant valuation changes.

  • Fidelity had previously valued its shares in X at about $5.5 million in July, highlighting a substantial decline over recent months.

  • Musk has warned that without advertisers, X would ultimately fail, yet this statement has not reversed the trend of advertiser departures.

  • Market data shows that advertisers remain hesitant to invest in X, preferring to allocate their budgets to other platforms.

  • Musk's ongoing controversial posts are likely to further deter advertisers from returning to the platform in the near future.

  • The latest markdown indicates an overall valuation of X at around $9.4 billion, reflecting ongoing challenges in maintaining user trust and advertiser interest since Musk's acquisition.

Summary based on 6 sources


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