Disney Targets Password Sharing, Plans Crackdown on Streaming Platforms
April 8, 2024Disney CEO Bob Iger announces a crackdown on password sharing for Disney Plus, Hulu, and ESPN Plus.
Enforcement to start in select regions in June and go global by September.
The strategy aims to boost platform sign-ups and revenue, emulating Netflix's success.
Users sharing passwords may face warnings and fees, with additional costs for extra family members.
Netflix experienced subscriber growth and revenue increase after a similar policy.
Summary based on 8 sources
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Sources
Liverpool Echo • Apr 6, 2024
Disney+ to crack down on password sharing from JuneChronicle Live • Apr 6, 2024
Disney set to follow in footsteps of Netflix with password sharing crackdownTweakTown • Apr 6, 2024
Disney+ will crack down on password shares starting in June