Microsoft has announced a new AI feature, Deep Search, for its Bing search engine.

Deep Search, powered by GPT-4, aims to provide more specific results by analyzing different intents and variations behind a query.

The feature can identify relevant search terms that don't include the original keywords.

Deep Search may take up to 30 seconds to load, potentially deterring users who prioritize speed.

Currently, Deep Search is being tested by a small group and expands on users' queries to generate detailed prompts.

Generated topics are displayed in a panel for users to choose from, and search results are curated based on how well they match the comprehensive description.

Deep Search could potentially compete with organic listings, depending on its effectiveness in providing quick and relevant answers.

Microsoft asserts that Deep Search is intended to enhance, not replace, Bing's existing search.